Green tea with added L-Carnitine is new news in the category. Our attempt was to bring alive the new proposition with a deep-rooted consumer insight how even for celebrities like Kriti Sanon, the best laid wellness plans and fitness plans are hard to stick to in everyday life. We crafted slices of life moments and positioned the new Tetley Green Tea with added L-Carnitine as a solid modern wellness companion with proven efficacy.
Campaign Elements: Films, Social Media Content, Print, OOH, In-store
Credits: Creative - Arpan Bhattacharya, Anindita Das, Naitik Tulpule; Director: - Abhishek Varman; Production - The Magic Box; Music Director - Rahul Passi, Singer - Nikhil